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Thrive (website)
Thrive or Justthrive.com, was a free, web-based personal financial management application offering personalized financial advice〔Fitzpatrick, J. (2009). "Thrive Analyzes Your Financial Data and Offers Advice", (Lifehacker )〕 and specifically targeting people in their 20s and 30s.〔Needleman, R. (2008). "Thrive gives automated financial advice", (CNET )〕 The service offered online money management and planning, as well as using algorithmic advice to offer personalized guidance, based on transactions pulled from a user's loan, bank, and credit card accounts. It was permanently shut down on June 3, 2011.
==History==
Founded by Avinash Karnani and Ori Schnaps in 2006 as a startup company, Thrive was conceived when the founders noticed that their twenty and thirty-something peers had little access to credible financial planning.〔(Thrive (2009). "About Us" )〕 After entering private beta in early 2008, it was formally launched at Finovate 08 in October 2008〔Bruene, J. (2008). "Thrive", (Netbanker 2008 )〕 and reached the "$100 million under management" benchmark in less than two weeks. Thrive was acquired in full by LendingTree in February 2009.〔Wauters, R. (2009). "Tree.com Acquires Mint Competitor Thrive" (TechCrunch )〕 Despite the acquisition, however, development remains based in New York City and continues to be staffed by the original team.〔Karnani, A. (2009). "You, Me, and Tree", (Good To Grow )〕
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